Addison Hoover

Addison Hoover has spent 17 years building and scaling businesses across healthcare, banking, retail, hospitality, and travel, including two companies that went on to be acquired. Most recently he served as Market President at Press Ganey Forsta, leading a $37M Southeastern market that spanned sales, marketing, delivery, and advisory services for health systems. His team grew the market 27% in a year, kept client retention above 97%, and earned him the company’s 2024 Sales Team Leader of the Year honor.

Before that he was employee number three at Docent Health, a venture-backed healthcare technology startup. He led the ethnographic research, patient personas, and journey maps for its first anchor clients, then helped take the commercial organization from pre-revenue to $7M in annual recurring revenue and an acquisition by GetWellNetwork. The navigation platform he helped scale delivered up to 45% shorter hospital stays and 71% fewer 30-day readmissions.

Addison began his career at NCR Corporation, where he directed the New York Executive Briefing Center and helped deploy more than 50,000 point-of-sale systems across 1,800 Target stores. He brings that consumer experience lens to healthcare, along with hands-on experience building with AI. He holds a B.S. in Entrepreneurship and Finance from the University of Dayton, serves on the boards of the University of Dayton Alumni Association and ICU Baby, and is an Eagle Scout.